Translation and Localization for Online Gambling and
Gaming
Online gaming and gambling is one of the Internet's biggest
businesses. But recent anti-gambling legislation in the US means
that the American market is now all but closed. This has hit one of
the biggest gaming site's really hard meaning that they had a huge
amount of their profits wiped out overnight.
There are two options open to online gaming and gambling
sites:
- Take a loss and wonder where that revenue can be made up
from
- Have your site translated and localized and tap into the
non-English speaking market
The second option is an amazing way to increase your profits
overnight. Sure, your site has non-English speaking visitors who
struggle through, but how many more would you have if your site was
in your customers' own languages?
The Asian explosion
Lots of Asian countries are easing restrictions on casinos,
taking a bet that Las Vegas-style gambling halls will attract more
tourists and create jobs.
Singapore has agreed to end their 40 year ban. Other countries
in the region, including Thailand, Japan and Indonesia, are
following suit.
Experienced Translators
We've translated and localized a lot of gaming and gambling
sites, with a particular focus on Poker websites. Your site is in
very safe hands because our translators have in-depth knowledge of
gaming terminology to ensure that no matter what language you have
your site localized into your players will totally understand
what's happening in the game.
Here's one of our best translators describing how she handles
gaming translation:
"When translating poker websites we pass from practical details
about the game or the organization of tournaments to affiliation
contracts to press releases and many other issues. So my language
changes according to the content, I have to have a more
conversational style or to use slang when I translate the advice of
the pros or what happens at the tables, returning to a legal tone
when dealing with terms and conditions.
Since I started working in online gaming I have developed a
great amount of knowledge. I love getting into the mind of the
players when I translate the sites. My glossary and reference
material, is growing all the time. You never stop learning and
training yourself in our job."
Multilingual customer service
Our customers also use us to help with their non-English
customer service emails and phone calls. We turn around customer
service emails within 24 hrs using our professional translators and
we can give instant telephone interpreting services for call centre
support as well.